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Management is on track with a significant transformation of its business in several areas including the expansion of Shop to the existing client base, the launch and scale of Fix Preview, and investments in systems and people. The company is expanding its assortments to include more affordable products across categories. Stitch Fix is steadily making concerted efforts to boost assortments as well as improve client experience. Management looks forward to introducing styles from brands like Adidas, Good American, Vans, Levis, DKNY and Champion.
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This looks to offer brands like Free People, Universal Standard, Vince, Madewell, Mother, Rag & Bone, The North Face, Club Monaco and Girlfriend Collective.
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It boasts a variety of unique and new features including Trending for You, Complete Your Looks, Featured Brands and Shop by Department. The Freestyle service caters to customer style needs across casual, workwear, occasion, active, athleisure, loungewear, sleepwear and more. The service offers an effective way to shop articles from a wider range of accessible categories. Customers can buy items directly from Stitch Fix, irrespective of ordering a Fix first. This platform allows customers to discover and buy curated items according to their style, preferences, fit and size. Stitch Fix’s recently rolled-out Freestyle drive that offers quite a distinct shopping experience is believed to work wonders. Its efforts to boost client experience through Fix and direct buy (currently known as Freestyle) offerings are worth a mention.
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Being an online personal styling service retailer, the company strongly focuses on expanding its digital capabilities and personalized shopping to offer its clients the best-in-class service. ( SFIX Quick Quote SFIX - Free Report) looks well poised to cash in on the positive trends in the fashion space, thanks to its trendy digital actions.
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